2856 BREED

Creating an outstanding brand of men's cosmetics that captures the attention of discerning and successful gentlemen requires breaking free from traditional design standards and overcoming mediocrity. For successful individuals, every second is crucial, so it's essential to quickly capture their attention. This challenge also involves carefully selecting packaging materials that convey luxury and creating a restrained and reliable logo that stands out in a competitive market.

Developing a distinctive and luxurious brand of men's cosmetics that appeals to the target audience of successful men.

In the naming process, a touch of sophistication was introduced with the name "BREED," accompanied by a hint of opulence derived from the golden shade 2856. The primary color chosen is a deep, saturated black, while the packaging adheres to a minimalistic design, free from unnecessary marketing embellishments. However, in the advertising campaign, golden elements are strategically incorporated, accompanied by photographs featuring aesthetic and luxurious elements.