LEDHOLO

The challenge is to create a brand that effectively communicates the necessity of holographic products, underscores their innovation, and clearly demonstrates in the branding that they represent an entirely different technology than traditional VR glasses. It is crucial to emphasize that this technology is distinct and more versatile, appealing to a broader audience.

Designing a brand for a company specializing in the sale of holographic products entails creating a vibrant and memorable design that evokes the essence of holography.

For this project, I collaborated with colleagues from the BE-7 studio. Here, I'm presenting my proposed logo variant in multiple color executions. I based my logo on the holographic element, featuring rotating blades that, with the help of LEDs, generate a 3D image. Additionally, various content variations for social media are showcased, reflecting the essence of the technology. The chosen colors are vibrant with gradient hues, resembling a neon game.