EN LULU

The challenge lies in crafting a brand concept that strikes the perfect balance between originality and subtlety. The goal is to ensure that the logo instantly conveys an endearing and childlike essence.

Developing a brand concept for a Spanish children's brand.

Embarking on this creative journey, I sought to infuse our brand with immediate appeal. The logo now features an endearing bunny, with lowercase letters to impart a sense of warmth. The inclusion of charming patterns in soothing pastels, complemented by a tranquil color palette for photographs, completes our visual identity. In the pursuit of bringing this brand to life, a sophisticated wooden mosaic concept was crafted in 3D Max, showcasing animals assembled in a precise manner.