SLESHY

Capturing the attention of Generation Z poses a unique puzzle. This dynamic cohort rejects the confines of strict structures and forced scenarios. They embody free thought, unconventionality, vibrancy, and speed. Our mission was to craft a brand that not only resonates but also dances in harmony with their distinctive mindset.

Establish a brand for a company launching a social network where individuals can connect with influencers to promote their products. Develop a vibrant, innovative visual identity tailored for Generation Z.

The project was executed in the design and marketing studio BE-7, and presented here is my proposed solution to the given challenge. The design is anchored on a segment illustrating the connection between two ovals, structured according to the golden ratio. This element visually represents the interaction between an influencer and a client. Vibrant and acidulous colors were chosen to captivate attention during prolonged exposure to information. Additionally, dynamic and expressive patterns were incorporated, serving to connect us with Generation Z.