TECH LAB

Enhancing Humanity in Branding.

To humanize the brand, the challenge is to infuse technology with a touch of empathy, ensuring that it reflects a sense of humanity.

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Developing a brand for an IT company with a focus on a human-centric approach.

This task was accomplished in the BE-7 marketing and design studio. Presented here is my proposed branding solution for addressing this challenge.

To infuse a human touch, I opted for a font in the logo that is less technologically inclined. The patterns, geometric in nature, were designed to complement this choice. An innovative element was incorporated into the logo, stemming from the letter 'T'. Additionally, a creative icon emerged from the lowercase 't', drawing an analogy to social media icons, thereby humanizing the brand.

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